She will build relationships in the tourism industry

Cecilia Malmström has been hired by the tourism organisation Swedish Lapland Visitors Board to work on relations and communication, and to create new collaborations.

In her role as Stakeholder Relationship Manager, she will work with the stakeholders of the hospitality industry and tourism. She will work with relationship building, communication efforts, initiate and further develop partnerships for Swedish Lapland Visitors Board.

"We are very happy to welcome Cecilia to the team. With Cecilia's help, we will be able to further strengthen the knowledge of the tourism industry widely among society's actors. With her broad background and many years of experience, she will be a key player in our collaboration work," says Annika Fredriksson, CEO of Swedish Lapland Visitors Board.

Cecilia Malmström comes from a position as Communications Manager at Kompetensföretagen in Stockholm. She has worked with communication for many years, as a communicator, press secretary and communication manager.

The new job means that she is now moving back to her home village of Sjulsmark between Piteå and Luleå in Norrbotten.

Lennart Håkansson

editor@northswedenbusiness.com