Pite Havsbad expects 15,000 French guest nights

The collaboration gives Pite Havsbad, which was originally an outdoor beach in the summer, the opportunity to expand its winter tourism. The hotel, activity companies and retailers in Piteå in Norrbotten are now preparing to welcome the French visitors.

The guests will be flown directly from Paris to Luleå Airport with chartered planes every week starting at the end of December, and until April. The plane holds 170 passengers and the guests will stay for a week at Pite Havsbad, which is expected to generate over 15,000 guest nights.

"It feels fantastic to continue developing winter tourism further in northern Sweden with charter tourism to Pite Havsbad. With hotels, cottages, entertainment and activities, we offer a unique winter village with a wide range of activities both outdoors and indoors. The guests who stay a whole week with us can choose from everything from activities on the frozen sea such as snowmobile tours to northern lights safaris or combine a spa visit with a dip in the hole in the ice," says Tobias Lindfors, CEO and principal owner of Pite Havsbad Group.

Pite Havsbad has previously made efforts to increase winter tourism in the county. On two occasions, Pite Havsbad has been an SM village, offering both accommodation and a competition arena, which no other facility in Sweden has had the capacity to do. Two years in a row, the international Race of Champions competition was organized and broadcast in over 100 countries.

Lennart Håkansson

editor@northswedenbusiness.com